MR. DEE’S IGNITES THE SPIRIT OF CHILDHOOD WITH NEW MR. POTATO HEAD HASH BROWNS

LIBERTYVILLE, IL (March 1, 2017) – Mr. Dee’s proudly announces the launch of MR. POTATO HEAD Hash Browns, the reinvented potato classic with a playful and nostalgic twist. MR. POTATO HEAD Hash Browns joins Mr. Dee’s portfolio of brands in grocery stores across the nation through a licensing agreement with Hasbro for the MR. POTATO HEAD brand.

Shaped in the iconic toy’s features, MR. POTATO HEAD Hash Browns are crispy and golden on the outside and hearty and creamy on the inside. These fun shapes boast the same mix-and-match creativity of MR. POTATO HEAD by encouraging the addition of proteins, vegetables and fruit for a complete meal or snack. By inspiring kids to make mealtime more fun, MR. POTATO HEAD Hash Browns honor Mr. Dee’s commitment to bring nutritionally balanced mealtimes to the family dinner table.

“Who doesn’t love a mealtime with memories?” said Mr. Dee’s president and CEO, Patrick Conway. “As the price gap between cooking and dining out grows larger, we present an affordable opportunity to cherish the convenience and fun of dining out. By uniting mealtime and playtime, MR. POTATO HEAD Hash Browns inspire creative family time.”

MR. POTATO HEAD, one of Hasbro’s most famous icons and one of America’s most beloved childhood toys, has remained in production since the toy debuted in 1952. For decades, MR. POTATO HEAD has been sold all over the world and has appeared in parades and movies.

Mr. Dee’s will supplement the launch of MR. POTATO HEAD Hash Browns through social media outlets rolling out this May. Consumer engagement will be encouraged through a series of content showcasing the product’s attributes and emotional resonance.

About Hasbro
Hasbro (NASDAQ: HAS) is a global play and entertainment company committed to Creating the World’s Best Play Experiences. From toys and games to television, movies, digital gaming and consumer products, Hasbro offers a variety of ways for audiences to experience its iconic brands, including NERF, MY LITTLE PONY, TRANSFORMERS, PLAY-DOH, MONOPOLY, LITTLEST PET SHOP and MAGIC: THE GATHERING, as well as premier partner brands. The Company’s Hasbro Studios and its film label, ALLSPARK PICTURES, are building its brands globally through great storytelling and content on all screens. Through its commitment to corporate social responsibility and philanthropy, Hasbro is helping to make the world a better place for children and their families. Learn more at www.Hasbro.com, and follow us on Twitter (@Hasbro & @HasbroNews) and Instagram (@Hasbro).

About Mr. Dee’s
A family business, Mr. Dee’s has been providing unique, home-baked side dishes and appetizers for over 40 years. The company’s family of brands, including Mr. Dee’s, Dee Amoré and licensing agreements with HASBRO, Hidden Valley® and OLD BAY®, currently offer 21 products in retail and club outlets nationwide.

For more information about MR. POTATO HEAD Hash Browns, visit www.mr-dees.com, call 847-680-9120, or email info@mr-dees.com.

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